In a strategic pivot reminiscent of David and Goliath, Google is placing ads within chatbot interactions to reinforce its search dominance amid growing competition from AI-driven platforms like ChatGPT. This innovative approach, unveiled through Google’s AdSense for Search network, signals a shift in digital marketing landscapes. The tech giant’s move underscores its commitment to maintain profitability and stay ahead in an evolving market. However, it’s not without controversies. Concerns over Google’s market strategies have been raised by US senators and legal bodies, following antitrust violations identified earlier this year. As leaders navigating this era of disruption, the real challenge lies in balancing growth with ethical considerations. How do you foresee this impacting your digital strategy and AI adoption plans?
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